Marketing Support

A Team That Delivers
When you book an event at The Aud, not only do you partner with The Aud, you also partner with the City of Kitchener’s in-house Marketing and Communications Department. Promoters, producers and independent sports associations value our ability to develop and implement marketing and promotional strategies designed to maximize event revenues and attendance levels. With our support, your event will receive as much assistance as you require. We can help you with the development and implementation of media and marketing plans, direct savings on advertising buys through the City’s discounted rates programs, and much more.

We have a full menu of services from which you can select:

	Assistance in developing your event marketing and media plans tailored to target our community.
	We have award winning artists on staff who create graphic design elements of any type of event marketing material required (ie., flyers, newspaper ads, program artwork, etc.).
	The City of Kitchener has negotiated low advertising rates with local media. These negotiated rates can be used to promote your event, saving you money.
	We can help you partner with local media who may be willing to sponsor your event and work as partners to help promote your event.
	We have built solid relationships with local media that help support news coverage of your event.
	‘Your Kitchener’, a bi-monthly City owned newsletter that will advertise your event directly to over 68,000 homes in the area.
	Cross-promotional opportunities exist with other City events.

The following resources are available for most events:

	Electronic marquee outside The Aud
	Event listing on The Aud Calendar posted on internet / intranet site
	Media release announcing the event will be e-mailed and/or faxed to major media groups. Media releases will then be posted on the City's website. Additional releases will be issued if needed.
	Additional services such as media placement and graphic design are also available.
	Proposals for advertising and promotion campaigns are developed upon request.
	Due to affiliation with the City of Kitchener, The Aud enjoys many specialty rates and discounts and encourages promoters to investigate this alternative to placing direct.

The Aud also offers:

	Coordination of promotional tickets and passes.
	Coordination of press conferences, interviews, etc.
	Promotional events planning.
	Media and market research.
	Full creative services, including logo, ad, flyer, poster and ticket design.
	Photography

All fees are due at event settlement. All affidavits, tear-sheets and other documentation are presented at settlement. For more information, call Kendra Martin, Marketing Associate, City of Kitchener at 519-741-2547 or send an e-mail to kendra.martin@kitchener.ca